Here are some of the holiday windows Bijenkorf (a high-end retail store) here in The Hague. Bijenkorf is Dutch for beehive.


Here are some of the holiday windows Bijenkorf (a high-end retail store) here in The Hague. Bijenkorf is Dutch for beehive.
As I wrote about earlier, this year the Christmas department at Bijenkorf extends into what is traditionally the wine department. Perhaps it is for social distancing purposes?
Marco and I couldn’t help but notice this bottle of wine (in the middle):
It is pretty normal to see something like this in the Netherlands. It isn’t nearly as bad a curse word in Dutch as it is in English, although you still wouldn’t want to have your kid saying it.
(Is anyone else tempted to give it a try just to see if it lives up to its name? If I was a wine drinker, that is.)
Did you know that there is a wine brand with the name Slurp! at Albert Heijn? That one always makes me laugh.
Marco and I decided to risk it and go to Xenos and Bijenkorf (a high end department store) today. It was probably the first time I stepped foot in Bijenkorf this year. And actually it wasn’t too bad. I thought it it would be really busy, especially on a Sunday afternoon, but Xenos was actually busier.
Bijenkorf had an interesting setup for the escalators: pieces of cardboard taped to the side of the escalator which reminded you to stand on the other side (as far away as possible from the opposite escalator). While they are taped securely to the elevator it was done in such a way that someone standing on the wrong side won’t rip them out. I didn’t take a photo, however.
The good news is that the Christmas section isn’t that busy on November 1st. Who knew?
Bijenkorf is a Dutch department store which opened its first store in Amsterdam in 1870. 150 years ago! To celebrate this, they scheduled a year of celebrations in 2020 (thehagueonline.com). For example, there are unique shop windows (Bijenkorf always has beautiful holiday windows), unique merchandise to buy, guided tours, events to attend…
The only problem – which you can see coming with the date of March 10, 2020 in the article from thehagueonline.com – is the corona crisis rearing its ugly head. The carefully scheduled events and tours now read tijdelijk niet beschikbaar or temporarily not available.
In other news:
Last week a colleague and I had some extra time on our hands after work so we decided to check out the Christmas section at Bijenkorf in The Hague. Here are some of the photos I took:
I always check out the Christmas section at Bijenkorf – they make some wonderful items. They come in different sizes and styles, so there is something for (almost) everyone.
It’s become a tradition – take a picture of the Christmas lights at Bijenkorf (a high-end department store – the name means beehive).
Here is 2019:
This year you have the addition of a digital advertisement board — which caused a bit of controversy when they were installed because of the noise and light pollution they caused. Things seemed to have died down since then, though.
Bijenkorf’s window displays are always a hit with the shopping crowd – each different than the last.
As usual, Bijenkorf (a local upscale department store) has beautiful Christmas displays.
Here is what the Christmas tree looks like this year:
For reference the tree starts around the 2nd floor (1st floor if you’re European) and is about four floors tall.
Lots of teddy bears on sale. His official name is ‘Bobbie’ and he has his own page. You might remember him from a previous blog post I did with the window displays – the group of bears was his family.
Bijenkorf always outdoes themselves with their holiday displays!
Check out this cute window display at Bijenkorf in The Hague:
The cutest part is definitely the teddy bears trying to open the fridge on the right (this part was motorized, so the fridge door did open and close).
I was looking through my photos from last month and realized that I hadn’t posted my photos of Bijenkorf yet!
Holiday lights (the same every year, but always pretty!)
Bijenkorf does different window decorations every year. A lot of businesses in The Hague take part in holiday window displays (see the TINK competition).
And this one:
This year the Christmas tree was rather simple, at least compared to previous years:
It was of course as tall as ever – the base started at the top of the ground floor, with the peak reaching to floor 5. As evidenced by the escalators at the left…
Check out the Coke and Diet Coke can ornaments in the upper right. I especially like the slightly ‘frosty’ look. Cute!
To celebrate the second day of Christmas in the Netherlands…
I was in Bijenkorf last week and noticed they put in their Christmas tree for the holidays. It’s so large (four floors high) that it is difficult to get a complete photograph of. But to give you an idea:
A look at the tree from below, standing on the ground floor
I love the blue theme!
And a look at the tree from above
Last year’s Christmas tree was a red and gold theme.