We now have a Dirk supermarket in The Hague city centre, since this week. It is at the Torenstraat (Tower street). It is in the location where Rock Palace used to be, a store where you could buy all sorts of musical instruments including guitars.
There isn’t much supermarket competition in The Hague city centre. Everywhere is Albert Heijn, with a few Jumbo supermarkets here and there. But now we also have a Dirk (pronounced Dyerk, with a bit of a y sound).
Marco and I decided to visit this weekend. The first thing we saw was this sign:
Translated, it reads “By Dirk you don’t need to horde groceries to get savings”. Although the verb to horde, hamsteren, will always make me think of the corona pandemic, where people were warned not to horde groceries and supplies when the pandemic first hit. Most people didn’t listen.
The store technically should have cheaper prices, although most of the products are the same as other supermarkets. The location is a bit on the small side with narrow rows that quickly cause congestion issues. But the worst part is that they only have one cash register with a worker and four self-service checkout points. Definitely not enough in the weekend or during prime time hours. The space for the self-service area wasn’t designed that wisely (the Jumbo in the city centre has six self-checkout points in half the space, for example). But it might be a good location to visit during the quieter hours, maybe.