Here’s a look at Bijenkorf’s Christmas tree for 2025:
The Christmas area on the third floor also had bears which ever so slightly moved.
I do like the use of colored lights this year. A lot of places in the Netherlands only have soft white lights. The gold symbols on the tree are pictures of a teddy bear, Bijenkorf shopping bag, and Christmas present. The longer rectangle one is the symbol for the Bijenkorf in Amsterdam. You can also buy it as a Christmas ornament…
That picture makes it seem like the store was fairly empty, but that was most definitely not the case. It was a bit of a madhouse, but the ornaments are a bit further in. This was near the beginning of the section, by the escalators.
In my last post I mentioned the Christmas tram. Unfortunately, it got into a (minor) accident the next day (omroepwest.nl), although it was back in service quickly. Accidents between trams and cars happens a lot. A bit more unexpected was the accident earlier this week when the switch which allows the tram to change tracks broke and shot through the floor of the tram, slightly injuring one of the passengers. A few pictures into the article you can see the damage to the floor. Crazy stuff.
Life in the Hague 