Traveling through the city centre of The Hague means you always see interesting promotions, especially on the Grote Markstraat (in Dutch), one of the larger shopping areas of the city.
Today’s promotion: Milka. Milka is a German company specializing in chocolate confections. You can vote on which of the four cows you like the best (link also in Dutch). The top prize is a trip to the Alps, with smaller prizes including chocolate packages or Milka-branded mugs.

The most interesting thing about the photo is on the left: one worker is helping another put on their cow head for the costume.
And no, I didn’t vote. They were still setting up and there’s no way I could choose who was my favorite cow: Marisa, Lotta, Lola or Katja (heh).
I will also mention that all of the names end in a… is there no love for a Sophie or Zoe?