I recently spotted some pepernoten beer by the local Hema:
A pepernoot is a cookie-like confectionery (see more at Wikipedia). But the red hat symbol on top of the beer makes it clear that this should be consumed in the days leading up to and during Sinterklaas, a Dutch holiday similar to Christmas on 5 December. (Okay, okay, obviously Sinterklaas came first. See more at Sinterklaas vs. Santa Claus from The Hague International Centre.)
The thought of Dutch parents enjoying a beer or three while children unwrap presents during Sinterklaas reminds me of the scene during A Christmas Story when the parents relax with a glass of wine after the kids have unwrapped their presents on Christmas Day.
Oh, and unrelated: I have decided that I am (still) not a fan of setting the clocks back. I’d rather have a dark morning than a dark evening. You can have your hour back!
Life in the Hague 