The reference in the title is from the movie A Christmas Story where the main character finally gets a decoder ring and can finally decode this week’s secret message – and it turns out to be as boring as “Don’t forget to drink your Ovaltine.” That’s a childhood shattered…
For the past few months The Hague and other Dutch cities have been inundated with lots and lots of advertisements for an oat drink called Oatly It is supposed to be a replacement for milk. I haven’t tried it yet.
But I did get a cool picture last month of a building-high advertisement for their product. One thing the company is known for is their catchy advertisements. For instance there’s a similarly large one elsewhere in The Netherlands with the line “Only the best oat drink ads get to hang out on this corner”. It feels like most of the advertisements are unique, as there are many different ones to spot throughout the city.
Another smart thing they did? Advertisement everywhere in the city for a few weeks and then go on discount at the local supermarkt to get everyone to try it. It’ll be interesting to see if the product sticks around.