It’s become a tradition – take a picture of the Christmas lights at Bijenkorf (a high-end department store – the name means beehive).
Here is 2019:

This year you have the addition of a digital advertisement board — which caused a bit of controversy when they were installed because of the noise and light pollution they caused. Things seemed to have died down since then, though.
Bijenkorf’s window displays are always a hit with the shopping crowd – each different than the last.