As recently noted, today is King’s Day in the Netherlands, a holiday to mark the birthday of King Willem-Alexander. Every year the royal family (including King Willem-Alexander and Queen Máxima and their children) visits a Dutch city to celebrate King’s Day. This year they visited Emmen, a city in the province of Drenthe in the northeast of the Netherlands.
The local Hema had a great marketing trick. They added “xima” to their logo as shown in this tweet:
Of course the “xima” is in orange since it is King’s Day. It is also a nice word joke since “Hé” is a way to get someone’s attention, pronounced “Hey”. Therefore Hemaxima becomes “Hey Maxima!” The question above that is “What is your favorite way to eat (tompouce)?”, so it is asking the Queen how she eats the messy dessert that is known as tompouce.
Personally I eat the cream first with a dessert fork and then I eat the top and bottom layers in either order. Any other way results in a mess (for me). The kid in the photo above is eating it in the traditional manner, but then you risk the cream squirting out the other side.
Life in the Hague 