Marco noticed this advertisement when we got off the tram a few days ago. I figured I had to take a picture for my mom, since Spiderman is played by a papillon (the breed our last two dogs were). Papillon translates to “butterfly”, referencing the butterfly shape of their ears.
It’s actually an advertisements for guide dogs. The text translates to “You can recognize the real superhero by their outfit”. The campaign is run by KNGF Geleidehonden.
The other photo we took was of the uurnet card dispenser machine – €3.50 for a 1 hour card. A bit expensive, but that’s the point – they prefer that you have an OV-chip card instead. You can find these machines on the randstad rail trams (2, 3, and 4). The other tram types require you to buy a ticket from the driver at the front of the tram.
Of course, the joke is that the machines on the randstad rail trams are almost always out of order. As it is in this photo. It’s a bit hard to read but the main text says “Apparaat buiten dienst”, or Machine out of order, with the line translated into various languages below that.
Life in the Hague 
They were both wonderful superhero dogs!