Posts Tagged With: HEMA

Takkie and Sepia at Hema (Or: Christmas gifts 2025)

Hema is going all in on the Takkie and Siepie gifts this year. Takkie is a dog and Siepie is a cat, and both are from Jip and Janneke, a series of children’s books (English Wikipedia).

This year they have Takkie mugs:

There’s also a Takkie toy:

I also took a picture of some of the stuffed animals.

Takkie has a red collar and Siepie does not have a collar.

You can find more Takkie and Siepie related items on Hema’s website, on their Takkie en Siepie page.

I’m a fan of Takkie with a scarf as well as the Christmas ornaments for both of them. Cute stuff!

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Tompouce (Or: The yearly battle to not get messy)

Yesterday was the King’s Day holiday in the Netherlands, celebrating the birthday of King Willem-Alexander. His birthday is on April 27, but since that falls on a Sunday it was celebrated yesterday instead.

The company I work for through a King’s Day party this week, complete with orange tompouce, cheese blocks with Dutch flags sticking out of them, and borrelnootjes (Wikipedia). The last is a peanut or similar nut with a crispy coating around it. The flavor of the crispy coating can differ. Think of things like cheese & mustard, bacon & cheese, oriental, provencal, paprika (bell pepper), etc. They are a typical snack to eat at a bar, or you can buy them at your local grocery store.

HEMA is a big seller of tompouce, although you can also get it at Albert Heijn and probably other grocery stores. But for King’s Day the typically pink frosting is replaced with orange frosting:

I’ve mentioned before how impossible it is to eat these things with just your hands. The middle layer is cream, so if you bite down it will of course squirt out on the other side. My usual method of attack is to use a small fork to eat most of the cream, damaging the structural integrity of the top layer like I am playing a mad game of Jenga. Eventually I pull off the top layer before it collapses, alternating between eating the top layer, the remaining cream in the middle, and the bottom layer.

Tompouce is tasty, but very sweet. Once a year is good enough for me. Luckily a coworker was willing to “halfsies” so we each had half. You can read more about the history of tompouce at HEMA at their website (you’ll need to use Google Translate).

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Orange craziness (Or: King’s Day merchandise at HEMA)

This year, King’s Day will be on Saturday, April 26. The holiday marks King Willem-Alexander’s birthday (April 27). Since it falls on a Sunday this year, it will be celebrated on Saturday instead.

You can already get appropriately orange apparel at HEMA:

This kid’s t-shirt is available for purchase online. As I mentioned in an earlier blog post, HEMA has a few characters that are associated with their brand.

  • Jip and Janneke, a boy and girl from the book series of the same name (see also English Wikipedia). They have been associated with HEMA since 1993.
  • Takkie and Siepie, the dog and cat of Jip and Janneke respectively. Takkie is Jip’s daschhond and Siepie is Janneke’s cat.

They also have some of the more normal merchandise available for purchase:

The Hague will also be host to “The Life I Live” festival on Friday, April 25. The full schedule of artists will be posted on their website on April 15.

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Join the craze (Or: Takkie and Siepie by HEMA)

The Dutch department store HEMA has a few characters that are associated with their brand.

  • Jip and Janneke, a boy and girl from the book series of the same name (see also English Wikipedia). They have been associated with HEMA since 1993.
  • Takkie and Siepie, the dog and cat of Jip and Janneke respectively. Takkie is Jip’s daschhond and Siepie is Janneke’s cat.

The Takkie and Siepie merchandise was all over during last year’s Christmas – it was almost impossible to get certain items and the homepage of hema.nl told people to check store inventory before going to the store to prevent disappointment. Part of the craze started because the two pets appeared on a HEMA holiday commercial (you don’t need audio to understand the story).

This year HEMA brought out the Takkie and Siepie merchandise out in full force, and I don’t blame them.

Here are some examples. First, Takkie as a rocking horse (funny that the stickers also mention “use at your own risk”).

Takkie stuffed animal with an adorable sweater:

Christmas tree with Siepie ornaments (at least it looks like Siepie):

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Hemaxima (Or: Eating a tompouce on King’s Day)

As recently noted, today is King’s Day in the Netherlands, a holiday to mark the birthday of King Willem-Alexander. Every year the royal family (including King Willem-Alexander and Queen Máxima and their children) visits a Dutch city to celebrate King’s Day. This year they visited Emmen, a city in the province of Drenthe in the northeast of the Netherlands.

The local Hema had a great marketing trick. They added “xima” to their logo as shown in this tweet:

Of course the “xima” is in orange since it is King’s Day. It is also a nice word joke since “Hé” is a way to get someone’s attention, pronounced “Hey”. Therefore Hemaxima becomes “Hey Maxima!” The question above that is “What is your favorite way to eat (tompouce)?”, so it is asking the Queen how she eats the messy dessert that is known as tompouce.

Personally I eat the cream first with a dessert fork and then I eat the top and bottom layers in either order. Any other way results in a mess (for me). The kid in the photo above is eating it in the traditional manner, but then you risk the cream squirting out the other side.

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King’s Day merch (Or: I hope you like the color orange?)

King’s Day is a Dutch holiday on April 27. This year it falls on a Saturday. Annoying for those who don’t get the day off, as it isn’t standard practice in the Netherlands to give an adjacent day off if a holiday falls in the weekend. On the other hand, if the weathers good, you still have all day to party on Saturday.

Oh, and this means The Life I Live – a free music festival held the night before in The Hague’s city centre – falls on a Friday this year. The Hague government donated an extra €50,000 to the festival to keep it it around, on top of the already earmarked €400,000, as a one time (extra) donation. I can’t imagine The Hague or King’s Day without The Life I Live festival. Here are some photos I took back in 2022.

A lot of people dress up in orange for King’s Day (and some also dress up in orange for the festival the night before). Most Dutch stores take advantage of that by offering orange merchandise in the 4–6 weeks leading up to the event. Here is a look at the King’s Day offerings at Xenos:

I also saw some orange tompouce themed t-shirts being sold at Hema. Tompouce (English Wikipedia) is a pastry that is delicious, if extremely sweet and messy to eat. And of course it gets sold with orange frosting for King’s Day!

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Pepernoten beer (Or: Something for the adults)

I recently spotted some pepernoten beer by the local Hema:

A pepernoot is a cookie-like confectionery (see more at Wikipedia). But the red hat symbol on top of the beer makes it clear that this should be consumed in the days leading up to and during Sinterklaas, a Dutch holiday similar to Christmas on 5 December. (Okay, okay, obviously Sinterklaas came first. See more at Sinterklaas vs. Santa Claus from The Hague International Centre.)

The thought of Dutch parents enjoying a beer or three while children unwrap presents during Sinterklaas reminds me of the scene during A Christmas Story when the parents relax with a glass of wine after the kids have unwrapped their presents on Christmas Day.

Oh, and unrelated: I have decided that I am (still) not a fan of setting the clocks back. I’d rather have a dark morning than a dark evening. You can have your hour back!

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Hema’s smoked sausage flavored beer (Or: Would you try it?)

One thing Hema is famous for is their smoked sausage (rookworst). When we eat stamppot (English Wikipedia) we always pair it with sausage from Hema. It is tasty! We eat stamppot once a year; Marco’s mom always makes us a batch around February or March when the weather outside is nice and cold.

But now Hema has come out with rookworst flavored beer (5.3% alcohol). Would you want to try it?

It’s definitely an interesting concept, and a bit easier to understand than their tompouce flavored beer last year. Tompouce is a Dutch pastry – see also this English Wikipedia page if you need a refresher.

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That is one sweet boat (Or: Sinterklaas display by Hema)

By the Hema in The Hague’s city centre there is a display for the upcoming Sinterklaas holiday (5 December):

The display is a boat, a reference to the boat Sinterklaas uses to travel from Spain to the Netherlands every year in November (English Wikipedia). The actual contents of this boat are kruidnoten, small cookies which are a staple for the Sinterklaas holiday.

In other news:

  • Megastores helemaal gesloopt voor nieuwe woontorens from omroepwest.nl (article in Dutch). Megastores is a shopping mall on the other side of The Hague’s Holland Spoor train station. However most of the stores sell furniture or home goods, so the number of shoppers has been dwindling over the years. The article talks about how the entire shopping mall will be demolished in phases starting in 2024, to be replaced by about 2,000 apartments in residential towers.
  • The Zeldzaam mooi markt will be at the Lange Voorhout in The Hague on Sunday, 27 November. The name translates to something like “Rare, beautiful market”. They will be selling retro, vintage and reuse items like jewelry, clothes, home goods, etc.
  • You can donate Sinterklaas presents for kids at The Hague’s Central Library from 14-18 November (indebuurt.nl, in Dutch). The toy drive is sponsored by Sintvoorieder1.
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Childhood memories (Or: Old Dutch candy)

A few days ago I was at the local Hema and I spotted some classic Dutch candy (oud hollandse mix).

It reminded me of visiting my grandparents. I am pretty sure they had a candy dish full of sweets like that (who didn’t?). The hard candy that sticks together, somewhat annoying for a kid because you have first try to pull them apart before you can enjoy one, but nice because they take so long to eat. I don’t remember them having much taste, but I could be wrong on that point.

Candy, candy, candy everywhere. Sometimes I miss being a kid that could eat half a bag of candy or a handful of cookies without a second thought. I do still have a weakness for Haribo gummy bears, though. But only if you stick them in the freezer first… I’m weird, I know.

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